by Gabrielle Scarlett | Apr 27, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats does my business need in a branding package? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. There are others, but these should ensure you...
by Gabrielle Scarlett | Feb 14, 2026 | Branding, Business, Productivity, Social Media
Question: How does strategic branding help businesses grow?Answer: Strategic branding helps businesses grow through reaching their ideal clients, prequalifying new leads, simplifying your communication process, and more. Strategic branding can be a big investment...
by Gabrielle Scarlett | Jan 22, 2026 | Branding, Business, Colour Palettes, Productivity, Social Media
Why does colour psychology matter in your branding? If you’re at all familiar with my approach to branding, you’ll know that I spend a lot of time considering the intentionality behind the mood created by your brand’s palette. To make your brand work for you, you have...
by Gabrielle Scarlett | Oct 19, 2025 | Branding, Business, Productivity, Social Media
DIY Design can be a hot mess, even with all the tools available to you There are about a million tools out there now to help you with the process of DIY design – up to and including tools that will just… use a prompt to make the thing you wanted (or something...
by Gabrielle Scarlett | Oct 9, 2025 | Branding, Business, Canva, Productivity, Social Media
Knowing what program to use for what task changes the game Look, working as a designer is a lot. There are tools everywhere, each of them claiming they’re the best, and that they’re going to speed up your process, and solve every problem under the sun. Whether it’s...
