by Gabrielle Scarlett | Apr 27, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats does my business need in a branding package? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. There are others, but these should ensure you...
by Gabrielle Scarlett | Feb 14, 2026 | Branding, Business, Productivity, Social Media
Question: How does strategic branding help businesses grow?Answer: Strategic branding helps businesses grow through reaching their ideal clients, prequalifying new leads, simplifying your communication process, and more. Strategic branding can be a big investment...
by Gabrielle Scarlett | Jan 22, 2026 | Branding, Business, Colour Palettes, Productivity, Social Media
Why does colour psychology matter in your branding? If you’re at all familiar with my approach to branding, you’ll know that I spend a lot of time considering the intentionality behind the mood created by your brand’s palette. To make your brand work for you, you have...
by Gabrielle Scarlett | Oct 19, 2025 | Branding, Business, Productivity, Social Media
DIY Design can be a hot mess, even with all the tools available to you There are about a million tools out there now to help you with the process of DIY design – up to and including tools that will just… use a prompt to make the thing you wanted (or something...
by Gabrielle Scarlett | Sep 26, 2025 | Branding, Business, Colour Palettes, Productivity, Social Media
I don’t usually recommend DIY brand design… I’m a branding designer and strategist, and you might be thinking it’s not super smart for me to go around telling people they should design their own brand. But I’m also realistic, and I completely understand that not...
