by Gabrielle Scarlett | Jul 22, 2026 | Branding, Business, Mentality, Productivity, SEO
QUESTION: I’m a designer, is it okay for me to use AI? ANSWER: Short answer? The value that genAI adds to our lives is not great enough to offset the exploitation that was core to its development, and remains core to its continued proliferation. Shorter answer?...
by Gabrielle Scarlett | Jun 22, 2026 | Branding, Business, Productivity
QUESTION: Can I create my business’ branding using AI? ANSWER: You can, but “can” and “should” are totally different. There are many, many reasons that AI isn’t in a place (yet) where it can create effective branding for businesses on its own. In business, your...
by Gabrielle Scarlett | May 31, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats should my DIY branding suite include? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. If you want more options, including a stamp, wordmark,...
by Gabrielle Scarlett | May 16, 2026 | Branding, Business, Social Media, Web Design
QUESTION: What’s a Favicon? ANSWER: “Favicon” is the name of the little icon used to designate your website in a browser tab. It’s a merger of the words “Favourite” and “Icon”, from back in the days where it was more difficult to tell your favourites apart in your...
by Gabrielle Scarlett | Apr 27, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats does my business need in a branding package? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. There are others, but these should ensure you...
