by Gabrielle Scarlett | Jun 19, 2026 | Branding, Business, Productivity
QUESTION: Can I create my business’ branding using AI? ANSWER: You can, but “can” and “should” are totally different. There are many, many reasons that AI isn’t in a place (yet) where it can create effective branding for businesses on its own. In business, your...
by Gabrielle Scarlett | Jun 7, 2026 | Branding, Business, Canva, Colour Palettes, Social Media, Web Design
QUESTION: What colours should I use for a pastel colour palette? ANSWER: Pastel colour palettes should use predominantly light, airy colours, that feel elevated, but calm. Have an upcoming project that needs a new palette? I love the process of picking colour palettes...
by Gabrielle Scarlett | May 31, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats should my DIY branding suite include? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. If you want more options, including a stamp, wordmark,...
by Gabrielle Scarlett | May 16, 2026 | Branding, Business, Social Media, Web Design
QUESTION: What’s a Favicon? ANSWER: “Favicon” is the name of the little icon used to designate your website in a browser tab. It’s a merger of the words “Favourite” and “Icon”, from back in the days where it was more difficult to tell your favourites apart in your...
by Gabrielle Scarlett | Apr 27, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats does my business need in a branding package? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. There are others, but these should ensure you...
