by Gabrielle Scarlett | Jun 22, 2026 | Branding, Business, Productivity
QUESTION: Can I create my business’ branding using AI? ANSWER: You can, but “can” and “should” are totally different. There are many, many reasons that AI isn’t in a place (yet) where it can create effective branding for businesses on its own. In business, your...
by Gabrielle Scarlett | Jun 7, 2026 | Branding, Business, Canva, Colour Palettes, Social Media, Web Design
QUESTION: What colours should I use for a pastel colour palette? ANSWER: Pastel colour palettes should use predominantly light, airy colours, that feel elevated, but calm. Have an upcoming project that needs a new palette? I love the process of picking colour palettes...
by Gabrielle Scarlett | May 31, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats should my DIY branding suite include? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. If you want more options, including a stamp, wordmark,...
by Gabrielle Scarlett | May 16, 2026 | Branding, Business, Social Media, Web Design
QUESTION: What’s a Favicon? ANSWER: “Favicon” is the name of the little icon used to designate your website in a browser tab. It’s a merger of the words “Favourite” and “Icon”, from back in the days where it was more difficult to tell your favourites apart in your...
by Gabrielle Scarlett | May 6, 2026 | Blogging, Business, SEO, Web Design
QUESTION: What do you need to do to rank in AI results? ANSWER: A lot of the tasks that help you rank in traditional SEO are still the best ways to rank in AI answers! This means getting on the map, getting reviews elsewhere online, being mentioned on other websites,...
