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50 Purple Colour Palettes to Inspire Your Next Project

Choosing the palette for a project isn't always easy. Making art involved a ton of steps. It doesn't matter what kind of art it is - even if your goal is unfiltered expression... there's gonna be thinking involved! And honestly, for me, sometimes the hardest of those...

Colour Psychology and Why it Matters to Your Branding | DIY Branding

Why does colour psychology matter in your branding? If you’re at all familiar with my approach to branding, you’ll know that I spend a lot of time considering the intentionality behind the mood created by your brand’s palette. To make your brand work for you, you have...

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I like to share, and this is one of the places I do that. So, check back often to see if there are new insights about branding, websites, projects… or even sometimes just life (because life impacts business, as much as we like to keep them separate!)

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Five Tips for ENGAGING DIY Design | DIY Design Tips

DIY Design can be a hot mess, even with all the tools available to you There are about a million tools out there now to help you with the process of DIY design - up to and including tools that will just… use a prompt to make the thing you wanted (or something vaguely...

Canva vs Adobe Suite for Design Business Tasks | Design Tools

Knowing what program to use for what task changes the game Look, working as a designer is a lot. There are tools everywhere, each of them claiming they’re the best, and that they’re going to speed up your process, and solve every problem under the sun. Whether it’s...

September 2025 Google Console Impressions Drop | Why Not To Worry

Did your Google Search Console Impressions drop in September 2025? If you’re like me and you keep track of Google Console for yourself, and/or for clients, you’ve probably noticed something that made you gasp out loud this last month. Google Console Impression metrics...

Creating a Witchy Colour Palette | DIY Brand Design

by Gabrielle Scarlett | May 23, 2025 | Branding, Business, Canva, Colour Palettes, Productivity, Social Media

Creating a Witchy Colour Palette for your Business is like creating ANY Colour Palette So you’re in the process of DIY-ing your witchy brand - that’s AMAZING, and I want to start off by congratulating you!! Not for things like “stepping into your power” or “starting...

Does Neutral Branding Still Work | DIY Branding Guides

by Gabrielle Scarlett | May 13, 2025 | Branding, Business, Canva, Productivity, Social Media

We are leaving the age of neutral! It’s finally time - we’re leaving the age of the neutral. And to be fair, it’s been happening for a while now! If you’re someone who uses Pinterest, you’ve probably seen all of the “colour drenching” trends going around - or even if...

Three Opt-Ins Your Audience Actually Want | Audience Building for Business Owners

by Gabrielle Scarlett | May 2, 2025 | Branding, Business, SEO, Web Design

Email Marketing is King of the Digital Sales Strategies We already know that email marketing is pretty much king of the 2025 marketing strategies - despite how many social media platforms you can promote on as a business owner these days. It’s a focused list of people...

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3 Reasons to Choose a Colour Palette for your Business

by Gabrielle Scarlett | Jun 17, 2020 | Branding, Business, Web Design

3 Reasons to Choose a Colour Palette for your Business Raise your hand if you feel like choosing a colour palette is limiting as hell. 🤚 What if I told you, NOT choosing is actually the limitation, and CHOOSING will give you MORE freedom in your content? Sounds...

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Your brand should create an ecosystem for your work, no matter what you do. Your business should settle into the expanse of your branding - naturally, like magic. Making client conversion, EASY.

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