Your Business’ Website Won’t be a Quick Win

And that’s OKAY.

I’m a neurodivergent human (hello ADHD, whats up??) and I love a good quick win as much as the rest of us. I mean, who doesn’t love instant gratification?? When it comes to almost anything, I get excited when things are FAST. Even when I’m working with clients, and creating all of their cool things… I keep my own preference for “fast” in mind.

But there are some things in business that are never going to be quick wins, and building, deploying, & growing your website are all going to be those slow burn tasks. They’re just… not going to be speedy – but that’s okay, because they’re not SUPPOSED to be. From a “building it” perspective, AND a “growing it” perspective. But… in the fast-paced world of 2025, why are some business activities still SUPPOSED to be slow?

Quality Content Takes Time

You’ve probably heard about the artistry triangle. AKA, that framework with “cheap, fast, and good” that posits you can have two of those things, but it will always exclude the other. Like, if it’s Cheap + Fast, it won’t be good. If it’s Fast + Good, it won’t be cheap. And so on.

Obviously there are other factors to this from an economic and sociological standpoint, but most importantly here, you have to remember… “Fast” is always going to be relative. And in the web world? What qualifies as “Fast” is actually kind of slow.

Google Takes Time to Index Sites and Their Pages

Part of the reason that what qualified as “fast” when it comes to website growth actually feels kind of slow, is once you’ve launched your website… you’ve got to get indexed before anything useful at ALL will happen in your search rankings. It’s not like having a viral moment on a social media platform. If you’re not familiar, Indexing refers to Google taking note of what your website is about, and then grabbing an “index” of all of your pages, while creating an understanding of the informational web they contribute to together.

It includes things like “what other internal pages are linked to this one” and “what search terms will these appear in search for” – and overall, helps to build the picture for search platforms (here, specifically Google) of what your website has authority on.

And you can of COURSE hand submit your index, even if it’s autogenerated by your web tools and will therefore be scraped by Google itself, and try to speed the process up. But that’s not a guarantee – whether you submit it yourself or not, Google will get to it when they get to it, and you’ve just got to… wait until that happens.

It won’t be instant, and that’s okay.

Pages Returning in Searches Takes Even Longer

But indexing is only the first step in website growth – actually turning up in searches of specific keywords, especially if you’ve got an intentional strategy you’re putting in place, isn’t instant either. Unfortunately, it isn’t as easy as making a few blog posts, throwing them on your site, and hoping for the best. You have to take the time to research keywords, see what searches are happening in your niche – then you have to write to THOSE topics, so that you’re actually creating content people WANT to see in their search results.

And these are all things that change over time, so you have to keep adjusting your strategy as time goes on, so that your metrics increase over time. 

Rome Wasn’t Built in a Day!

It’s all about tweaking, adjusting, shifting focus, allowing yourself to change course if content isn’t working… and that’s okay! Rome wasn’t built in a day, and the purpose of your website is to be a long-term driver of sales, growth, and brand recognition. It’s not got the same purpose a social media post does, which is to just bring in new humans to your brand, and/or connect more strongly with your existing base.

Your website is a bigger creature than that – and it should evolve with you. And man oh man, evolution? That takes TIME.

Starting too Fast Can Have Negative Consequences

“But Gabrielle, can’t I just post blogs every day and that’ll make it go faster??” Good question. The answer to that one is… complex. On the one hand, you could, in theory, post on your blog every day, like it’s Instagram or TikTok. There’s nothing strictly WRONG with that plan. However, because you’re working fast… you’re more likely to create low quality content. And low quality content? Google can tell. Your audience can tell. Everyone can tell.

If the purpose of your website is creating authority, and driving brand recognition long term… don’t you want your content to be high quality? Don’t you want it to contribute to those goals… EVERY time you make a post? Exactly.

And not only that, but when you go from zero to sixty in no time at all like that, Google (and other engines!) will notice – and not always in a good way. Sure, you have more content. But if it’s low quality? You’re going to be docked for that, and it’s going to impact your rankings negatively. Meaning your strategy of creating tons and tons of content… can massively backfire.

Slow and Steady Wins The Race

When it comes to growing your website, and creating the baseline for your online content, slow and steady wins the race, every time. You have to commit to sustainable goals, that won’t burn you out on writing, or creating. And that means setting a schedule you can stick to over a long period of time, not injecting little sprints into your process every few weeks and hoping for the best.

It also means remembering that sustainable, slow growth over time, is absolutely going to mean delayed gratification. Most experiences of web growth and traffic growth aren’t going to be instant, and that’s okay. If you create a sustainable schedule you can stick to, you WILL get to those goals – just… not overnight.

Looking for Help with your Web Growth & Site Ranking?

If you’re looking for support in your web growth process – you’ve come to the right place. Whether it’s creating a blogging strategy, rebranding your site to align with a new or evolving audience, or creating content for your bank – I’d love to help support your goals! Getting started is as easy as reaching out, and having a chat about your needs. Sometimes, that delayed gratification is easier with support.