Choosing palettes for new projects is a brilliant (but sometimes difficult) first step!

Choosing a palette for the project you’ve got coming up takes time and energy. And it should! Colour choice is all about feelings – specifically, the feelings you want your people to have when they’re engaging with your work. It’s not, however, about what you like. Or… not TOTALLY about what you like. Because what you’re drawn to matters, especially if you’re your own ideal client.

But outside of that, this choice is about colour psychology, what makes sense, and what communicates well with your audience.

Pink palettes are super versatile

If you’re leaning toward pinks for your upcoming project, whether it’s a painting, or a brand design – there are tons of reasons to go that direction! Pink is a love colour, it’s traditionally aligned with the feminine, and it can be soft, bold, vibrant, or subtle, depending on the specific hues you choose to bring into your palette overall. 

Pink colour palettes from nature are my favourite…

Pink palettes can be drawn from all kinds of different inspiration, but like most colour palettes… I prefer to draw from the natural world. Now, of course, the colours themselves might’ve been edited slightly (or a lot!) but even when that’s the case, ALL of the colours in a given image have been edited, so there is consistency across the tones you’ll see in the images themselves. That helps to keep your mood for whatever you’re doing with the palette consistent and cohesive!

Pink hues are sweet, and compassionate

Because of the association with the feminine, pink hues are often interpreted as sweet, and compassionate colours. Now… I won’t get into the social sciences behind that and the history of it (did you know that pink did NOT start out as the colour for “baby girls” but was instead associated with baby BOYS??) – because honestly? We’d be here all day. But if you’re hoping to bring compassion into your branding, then a pink palette might help you on your way to communicating that end. 

Every colour palette is all about balance

I talk about balance a lot when it comes to colour palettes, but there’s a good reason for that! Simply deciding that you want pink for your palette, and that it will automatically be subtle and soft because it’s pink… well that’s not really enough. 

When you’re deciding on the TONE you want to communicate through your palette, you can bring energy into nearly any set of hues, through saturation, shade, tone, and cohesion. 

Want to start with your own image?

These palettes make great starting points, but if you have a specific image or mood board you want to start with, you can totally do that instead! Grab your image or images, and then, get that colour picker going!! If you’re not a Canva user, or an Adobe guru, then sites like Coolers.co can make your process super simple. Just pop your image in, and it’ll generate palettes based on it for you to tweak and choose from! Adobe has a similar free tool here, if you’re more of an Adobe human.

So I have my palette – Now What?

Start using it consistently! Success after rebranding (or branding for the first time) comes down largely to consistency. You want to make sure that once you’ve chosen your colour palette, you use it across all of your social media, as well as your entire online presence. Inject it into any branding images that you take for your company, including the wardrobe in your headshots. Make sure that the vibe created in your content aligns with the mood created by the palette!

If your pink palette is light, and airy, and uplifting, keep things light, and airy, and uplifting. If the pink colour palette you’re using is deep, and moody, and ethereal… same deal. Stick within the mood that is curated by the colours you’ve selected.

Trying to decide whether pink palettes would work for your brand?

If you’re stuck on whether a pink palette might work for your branding, or your upcoming project, I’d love to have a chat! We can talk about whether pinks are actually the way to go, or whether the emotions you’re looking to instill in your audience would be better communicated with a different palette base entirely!

Happy designing!

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