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Choosing Keywords For Your Small Business’ Website | DIY SEO Management

QUESTION: How do you choose keywords for small business websites in 2026? ANSWER: Honestly, choosing keywords hasn't actually changed all that much! You still need them, and they will still impact what your content will return in searches for on both traditional...

25 Orange Colour Palettes | Orange Colour Psychology

Before you start any creative process, you have to pick a palette! Okay well that might be a SLIGHT exaggeration, because some creative projects won’t involve a colour palette. But you know what I mean! And picking your colour palette can sometimes be where the...

The Blog

I like to share, and this is one of the places I do that. So, check back often to see if there are new insights about branding, websites, projects… or even sometimes just life (because life impacts business, as much as we like to keep them separate!)

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September 2025 Google Console Impressions Drop | Why Not To Worry

Did your Google Search Console Impressions drop in September 2025? If you’re like me and you keep track of Google Console for yourself, and/or for clients, you’ve probably noticed something that made you gasp out loud this last month. Google Console Impression metrics...

Creating a Vibrant Brand | Small Business DIY Branding

I don’t usually recommend DIY brand design… I’m a branding designer and strategist, and you might be thinking it’s not super smart for me to go around telling people they should design their own brand. But I’m also realistic, and I completely understand that not...

Curating Templates for Your Business in Canva | 2025 Canva Tips

The Canva template library is VAST I love the Canva library. It’s full of magical tools, for literally any category of graphic design asset you need. Whether you’re looking for brochures, or menus, or just some social media templates, there’s going to be designs that...

How to Succeed After Hiring a Brand Designer

by Gabrielle Scarlett | Nov 16, 2024 | Branding, Business, Productivity, Social Media, Web Design

✦ How to succeed after hiring a brand designer ✦ I tell all of my clients that visual branding is like a hammer. I can hand you a hammer - a magical hammer. A hammer that will make building furniture feel like it's second nature to you. A hammer that will take no...

My Favorite Witchy Canva Element Sets

by Gabrielle Scarlett | Apr 18, 2024 | Branding, Business, Canva, Social Media, Web Design

✦ My favorite Witchy Canva Element Sets ✦ Finding the Canva element that's just perfect for the design you're working on is a magical moment. Even more magical? Finding a WHOLE SET of them that match, and can be used across your branded content!! Honestly... the...

5 Questions to ask Before Hiring a Brand Designer

by Gabrielle Scarlett | Apr 2, 2024 | Branding, Business, Mentality, Productivity, Social Media

✦ 5 Questions to Ask Before Hiring a Brand Designer ✦ Not to be dramatic, but: Hiring a brand designer is a massive decision for your business. My clients put an incredible amount of trust in me as a designer - and I’m always honored that they can hand the reigns over...

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