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50 Purple Colour Palettes to Inspire Your Next Project

Choosing the palette for a project isn't always easy. Making art involved a ton of steps. It doesn't matter what kind of art it is - even if your goal is unfiltered expression... there's gonna be thinking involved! And honestly, for me, sometimes the hardest of those...

Colour Psychology and Why it Matters to Your Branding | DIY Branding

Why does colour psychology matter in your branding? If you’re at all familiar with my approach to branding, you’ll know that I spend a lot of time considering the intentionality behind the mood created by your brand’s palette. To make your brand work for you, you have...

The Blog

I like to share, and this is one of the places I do that. So, check back often to see if there are new insights about branding, websites, projects… or even sometimes just life (because life impacts business, as much as we like to keep them separate!)

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WEB DESIGN

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Canva vs Adobe Suite for Design Business Tasks | Design Tools

Knowing what program to use for what task changes the game Look, working as a designer is a lot. There are tools everywhere, each of them claiming they’re the best, and that they’re going to speed up your process, and solve every problem under the sun. Whether it’s...

September 2025 Google Console Impressions Drop | Why Not To Worry

Did your Google Search Console Impressions drop in September 2025? If you’re like me and you keep track of Google Console for yourself, and/or for clients, you’ve probably noticed something that made you gasp out loud this last month. Google Console Impression metrics...

Creating a Vibrant Brand | Small Business DIY Branding

I don’t usually recommend DIY brand design… I’m a branding designer and strategist, and you might be thinking it’s not super smart for me to go around telling people they should design their own brand. But I’m also realistic, and I completely understand that not...

Why Relying on Social Media isn’t a Stable Strategy | Growing Your Business

by Gabrielle Scarlett | Apr 23, 2025 | Branding, Business, Canva, Productivity, Social Media

We’re in strange, strange times, friends. It’s 2025. The world is weird and wonderful, and sometimes weird and… less… wonderful. We’ve got twelve social platforms that business owners are supposed to be updating with their content all the time, that way we get in...

25 Blue Colour Palettes to Inspire Your Next Project

by Gabrielle Scarlett | Apr 17, 2025 | Branding, Business, Canva, Colour Palettes, Social Media, Web Design

Choosing palettes for new projects is a whole... well, project. Choosing a palette for the project you've got coming up takes time and energy. And it should! Choosing the colours you're going to use is all about feelings - specifically, the feelings you want your...

Less is More | Using Negative Space In Your Branding | DIY Design

by Gabrielle Scarlett | Apr 8, 2025 | Branding, Business, Canva, Productivity, Social Media

I’m not here to tell you your brand should be boring. Branding design should be unique to the business it’s being designed for - 100% yours. Designed specifically to call to your people, and communicate with them clearly. And I’m definitely not here to tell you that...

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Your brand should create an ecosystem for your work, no matter what you do. Your business should settle into the expanse of your branding - naturally, like magic. Making client conversion, EASY.

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