by Gabrielle Scarlett | Jul 22, 2026 | Branding, Business, Mentality, Productivity, SEO
QUESTION: I’m a designer, is it okay for me to use AI? ANSWER: Short answer? The value that genAI adds to our lives is not great enough to offset the exploitation that was core to its development, and remains core to its continued proliferation. Shorter answer?...
by Gabrielle Scarlett | Jun 22, 2026 | Branding, Business, Productivity
QUESTION: Can I create my business’ branding using AI? ANSWER: You can, but “can” and “should” are totally different. There are many, many reasons that AI isn’t in a place (yet) where it can create effective branding for businesses on its own. In business, your...
by Gabrielle Scarlett | Jun 16, 2026 | Branding, Business, Canva, Social Media, Web Design
✦ 70 Canva Search Terms for Trendy 3D Element Sets ✦ Finding matching element sets to use on Canva, whether your account is free or pro, can be a whole project in and of itself. But you’re not always going to illustrate the items you include in branding projects by...
by Gabrielle Scarlett | Jun 7, 2026 | Branding, Business, Canva, Colour Palettes, Social Media, Web Design
QUESTION: What colours should I use for a pastel colour palette? ANSWER: Pastel colour palettes should use predominantly light, airy colours, that feel elevated, but calm. Have an upcoming project that needs a new palette? I love the process of picking colour palettes...
by Gabrielle Scarlett | May 31, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats should my DIY branding suite include? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. If you want more options, including a stamp, wordmark,...
