by Gabrielle Scarlett | May 31, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats should my DIY branding suite include? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. If you want more options, including a stamp, wordmark,...
by Gabrielle Scarlett | May 16, 2026 | Branding, Business, Social Media, Web Design
QUESTION: What’s a Favicon? ANSWER: “Favicon” is the name of the little icon used to designate your website in a browser tab. It’s a merger of the words “Favourite” and “Icon”, from back in the days where it was more difficult to tell your favourites apart in your...
by Gabrielle Scarlett | May 6, 2026 | Blogging, Business, SEO, Web Design
QUESTION: What do you need to do to rank in AI results? ANSWER: A lot of the tasks that help you rank in traditional SEO are still the best ways to rank in AI answers! This means getting on the map, getting reviews elsewhere online, being mentioned on other websites,...
by Gabrielle Scarlett | Apr 27, 2026 | Branding, Business, Productivity, Social Media
QUESTION: What logo formats does my business need in a branding package? ANSWER: Your business should have at minimum, a primary logo and secondary logo (usually horizontal and vertical formats), a submark, and an icon. There are others, but these should ensure you...
by Gabrielle Scarlett | Apr 23, 2026 | Branding, Business, Canva, Colour Palettes, Social Media, Web Design
QUESTION: What colours should I use for a moody colour palette? ANSWER: Moody colour palettes should use predominantly rich, dark hues, that foster a sense of comfort and groundedness. Picking the colour palette for your next project? I love the process of picking...
