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Why You Shouldn’t Use Website Swipe Copy (and what to do instead)

by Gabrielle Scarlett | Feb 15, 2021 | Blogging, Business, SEO, Social Media, Web Design

Website swipe copy. It’s the big new thing. In case you haven’t seen the term before: Swipe Copy refers to copy provided by another professional intended to be copy and pasted into your website, email automatons, or social media presence. We like to emulate what works...

Commercial Image Licenses Explained

by Gabrielle Scarlett | Feb 12, 2021 | Blogging, Business, Social Media

It’s time to return to one of my favourite series! “What the fuck is ___________?”   Today, we address the following: What the fuck is a commercial USE license? Commercial license: A commercial license allows a business entity to use materials for which they are not...

Getting Past Your Excuses: Content Batching for your Business

by Gabrielle Scarlett | Feb 8, 2021 | Blogging, Business, Social Media

Content. Batching. Social media is a bitch. I honestly think a lot of it is a waste of my time, because if I’m not careful, I scroll for AGES (guilty, as charged…) – time that I could be spending creating badass brands, and refining client websites. Which...

Your Brain is a Backpack: Choose What you Carry Carefully

by Gabrielle Scarlett | Nov 1, 2020 | Branding, Business, Mentality, Self Care

You get to choose what you carry with you.   I like analogies, you guys know this by now. And today – we’re going to talk about your brain. Which…. Is like a backpack. A magical, badass, backpack. Follow me here – your brain carries things around for...

Building a Gratitude Mindset: A Theory on Apologies

by Gabrielle Scarlett | Oct 8, 2020 | Branding, Business, Mentality, Self Care

BUILDING a GRATITUDE MINDSET: The Role of Apologies   Welcome to the easiest mindset tip ever: If you find yourself apologizing for small things – instead, thank people. There’s a reason, but we’re going to get to that in a moment. First,...
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Hey hey, I’m Gabrielle! But you can call me Gabs.

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